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Choose the Right Funnel for Your Business

Stop copying funnels built for someone else's business. Use three questions to pick the funnel that actually fits your price, your buyer, and your sales motion.

7 lessons32 min

About this course

The funnel that printed money for that other founder may quietly bleed yours. The fix is matching the funnel to your business, not their screenshots.

Most people choose a funnel by imitation. They see a lead-magnet opt-in, a tripwire offer, a book-a-call page, or a polished webinar and assume the structure is the reason it worked. The structure is downstream of price point, buyer awareness, and how the sale actually closes. Copy the wrong one and you pour traffic into a shape your offer can't support.

This course gives you three questions that decide the answer before you build anything. You walk through the four funnels that cover almost every business: the lead-magnet funnel, the low-ticket tripwire, the book-a-call application funnel, and the webinar or VSL funnel. For each you see who it fits, where it breaks, and how to tell if it matches your offer, so the final choice is a diagnosis instead of a guess.

Who it's for

Founders: who keep rebuilding funnels they copied and want one structure that fits the offer the first time.

Coaches and consultants: deciding between a book-a-call application page and a webinar to sell a higher-priced offer.

Marketers: who need to justify a funnel choice with price, buyer awareness, and sales motion rather than a swipe file.

Course Curriculum

The Funnel You Copied Was Built for Someone ElseThe Three Questions That Decide Your FunnelThe Lead-Magnet FunnelThe Low-Ticket (Tripwire) FunnelThe Book-a-Call (Application) FunnelThe Webinar (and VSL) FunnelChoose Your Funnel

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7 lessons to get you from zero to confident. Start at your own pace.

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Choose the Right Funnel for Your Business

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What you'll learn

  • The Funnel You Copied Was Built for Someone Else
  • The Three Questions That Decide Your Funnel
  • The Lead-Magnet Funnel
  • The Low-Ticket (Tripwire) Funnel
  • The Book-a-Call (Application) Funnel
  • The Webinar (and VSL) Funnel
  • Choose Your Funnel