You are about to spend months and money building the version in your head, certain that customers will arrive when it ships. Learn Eric Ries's operating system for shrinking that bet by most of its size before you place it — what an MVP actually is, which numbers are lying to you, and how to know on a Tuesday whether the thing is working.
You're about to bet months and real money that the thing in your head is the thing customers want. The Lean Startup is the operating system that shrinks that bet before you place it.
The team behind the book spent six months building a polished product, shipped it on time, and watched almost nobody use it — not because it was broken, but because it was the wrong thing, and their own milestones flashed green the whole way down. That failure never looks like failure while it's happening. It looks like a team hitting its dates.
This course teaches the system that prevents it. Across seven short lessons you'll learn why validated learning, not shipped features, is the real unit of progress; how to run the build-measure-learn loop backward from the question; what an MVP actually is (not a cheaper, buggier product); which dashboard numbers rise reliably while telling you nothing; how to read the cohort underneath; and how to make the pivot-or-persevere call on evidence instead of hope — worked through real cases from IMVU, Dropbox, and Zappos, each with a bootstrap-track version for service businesses.
Founders and product builders: about to pour months into a build and want to validate it before betting everything.
Bootstrappers and indie hackers: who can't afford a wrong six months and need to learn fastest for the least cash.
Agencies, coaches, and operators: testing a new offer or product line without risking the core business.
Purchase once and keep access to the full course.
